Job Description
The Marketing Manager’s responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget, and ensuring that all marketing material aligns with our brand identity. To be successful in this role, the candidate should have hands-on experience with digital marketing, web analytics tools and turn creative ideas into effective advertising projects. Ultimately, the candidate will help Edunation build and maintain a solid and consistent brand through a wide range of online and offline marketing channels.
Duties and Responsibilities
- Develop strategies and tactics to get the word out about Edunation and drive qualified traffic
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Build strategic relationships and partner with key industry players, agencies and vendors and follow up their progress
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Analyze consumer behavior and adjust email and advertising campaigns accordingly
Requirements
- Demonstrable experience in marketing together with the potential and attitude required to learn
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Solid knowledge of website analytics tools
- Experience in setting up and optimizing Google AdWords campaigns
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- A sense of aesthetics and a love for great copy and witty communication
- Up-to-date with the latest trends and best practices in online marketing and measurement
- BSc/MSc degree in Marketing or related field
About Edunation
At Edunation, we're building a better way to work, fueled by transparency, inclusion, and technology. Edunation is an all-in-one digital school and learning management platform. Our mission is to provide a fully functional remote campus, tailored to each client, from pre-schools to high schools. We are proud to partner with hundreds of the MENA region's top academic institutions.
We are always looking for curious, collaborative, and mission-driven people to help us provide the best learning experience for our clients.
We believe in providing equal opportunity for all to do their best work and thrive, and building a diverse, vibrant, and inclusive company is core to our mission. Our goal is to ensure that Edunation braces an inclusive environment where all people feel equally respected and valued.
We're growing fast to achieve a big mission that drives us every day. Passionate and curious people like you will help us achieve it. A supportive team, inclusive culture, and unique growth opportunities will empower you to do your best and most impactful work at Edunation.